Privacy Policy for Backsy.ai

**Privacy Policy**

Effective Date: January 2, 2025

Welcome to Backsy! Your privacy is important to us. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, **https://backsy.ai**.

**1. Information We Collect**  
- **Personal Information**: We collect your **name, email address, and payment information** when you make a purchase or interact with our services.  
- **Non-Personal Information**: We collect **web cookies** to enhance user experience, track analytics, and improve website functionality.  

**2. Legal Basis for Data Collection**  
We collect and process your data based on:  
- **Your consent** (e.g., subscribing to emails).  
- **Contract necessity** (e.g., fulfilling an order).  
- **Legal obligations** (e.g., tax or fraud prevention).  

**3. How We Use Your Information**  
Your data is used for the following purposes:  
- To **process orders and provide services**.  
- To **improve user experience** through analytics and feedback.  
- To **respond to inquiries and customer support requests**.  

**4. Data Sharing & Third-Party Services**  
We **do not sell** your personal information. However, some third-party services process data on our behalf, including:  
- **Payment Processors** (e.g., Stripe, LemonSqueezy) – to handle transactions securely.  
- **Analytics Providers** – to monitor website performance.  

These third parties have their **own privacy policies** governing their data use.

**5. Data Retention**  
We store your personal data **only as long as necessary** to fulfill its purpose:  
- Order information is retained **for up to 5 years** for accounting and legal compliance.  
- Contact details are retained until you **unsubscribe or request deletion**.  

**6. How We Protect Your Data**  
We implement **industry-standard security measures**, including:  
- **Data encryption** during transmission.  
- **Access restrictions** to prevent unauthorized use.  
- **Regular security audits** to protect user information.  

**7. Your Rights Over Your Data**  
Depending on your location, you may have the right to:  
- **Access, correct, or delete** your personal information.  
- **Withdraw consent** for data processing at any time.  
- **Request a copy of your data** (data portability).  
- **Lodge a complaint** with a data protection authority.  

To exercise these rights, contact us at **divyanthj@gmail.com**.

**8. Cookies & Opt-Out Options**  
We use cookies for **functional and analytical purposes**. You can:  
- **Disable cookies** via browser settings.  
- **Opt out of analytics tracking** by adjusting cookie preferences.  

**9. Children's Privacy**  
Our services are **not intended for children under 13**, and we **do not knowingly collect** data from minors.  

**10. Updates to This Privacy Policy**  
We may update this Privacy Policy from time to time. Users will be notified **via email** of any significant changes.  

**11. Contact Information**  
For any questions or concerns, please contact us at **divyanthj@gmail.com**.  

By using Backsy, you acknowledge that you have read and agree to this Privacy Policy.