Voice of Customer Analysis: Your No-BS Guide to Business Growth
Discover how voice of customer analysis transforms feedback into insights. Learn proven methods to enhance your business now.
BacksyJuly 22AI feedback, without survey fatigue
Drowning in feedback you can't analyze? Upload your CSV and get insights in minutes.
Stop manually sifting through hundreds of survey responses, support tickets, and interview transcripts. Backsy's AI turns your existing feedback into attribute scores, trends, and themes—no spreadsheet wrangling required.
Trusted by product teams who listen before they build
Founder collectives
Product squads
UX research pods
Customer insight firms
Product walkthrough
From CSV upload to actionable insights in 2 minutes
See how to upload existing feedback, let AI score your attributes, and drill down into the evidence behind each score—no manual analysis required.
Turn scattered feedback into clear attribute scores
Upload feedback from surveys, support tickets, or interviews. Backsy scores the attributes you care about, surfaces emerging themes, and shows you exactly which comments drove each score.
- •
Upload existing feedback or collect new
Import CSV files from any tool, or share a link for customers to leave plain-text feedback without forms or surveys.
- •
Scores backed by evidence
Click any attribute to see the actual quotes that contributed—positive, negative, and neutral—so you can verify the AI's work.
- •
Discover patterns you didn't expect
AI suggests new attributes when themes repeat across feedback, helping you spot issues or opportunities before they become critical.
Raw feedback
"Onboarding felt slow on mobile, but the dashboard is gorgeous."
"Loving the reporting speed! Could use better export options."
"Support replied fast, yet I'm confused about the billing steps."
AI analysis in seconds
Design4.6
Speed4.2
UX Clarity3.7
Suggested attribute
Onboarding
Mentioned 3 times—worth tracking.
How Backsy works in three simple steps
1. Define what you want to track
Create a product and choose attributes like Design, Speed, Support, or anything relevant to your business. Backsy scores every piece of feedback against them.
2. Upload existing feedback or start collecting
Import CSV files from surveys or support tools, or share a link for customers to leave new feedback in plain text or voice.
3. Get scores with transparent evidence
View attribute scores, trend charts, and emerging themes—then click any score to see the exact quotes that influenced it.
The transformation
From feedback chaos to clarity in minutes
Stop spending hours manually analyzing spreadsheets. Upload your feedback and get actionable insights faster than you can finish your coffee.
😰
Before Backsy
✗
500 survey responses sitting in a Google Sheets file for weeks
✗
Hours of manual work reading through each comment, tagging themes in Notion
✗
Guessing which issues matter most based on gut feeling, not data
✗
Insights arrive too late—team has already moved to next sprint
✗
Can't prove ROI of changes because you don't have baseline scores
customer_feedback_Q4.csv
Last opened: 3 weeks ago
✨
With Backsy
✓
Upload CSV and get analysis in under 3 minutes—while feedback is still relevant
✓
AI automatically scores your attributes and surfaces emerging themes you missed
✓
Click any score to see the exact quotes—verify the AI's work in seconds
✓
Track trends over time and prove which product changes moved the needle
✓
Share clear, visual reports with stakeholders—no more "here's 50 quotes" emails
78
Design Score
65
Support Score
+12
vs Last Month
Try Backsy Free
No credit card required • Free tier includes 3 credits
Who uses Backsy?
Anyone drowning in unstructured feedback who needs clear insights fast.
💼
Product Managers
Turn 500 Intercom tickets or survey responses into attribute scores and trends—prove which features actually moved satisfaction.
🔬
UX Researchers
Upload interview transcripts and get theme extraction in minutes—spend more time talking to users, less time tagging notes.
🚀
Founders
Validate product-market fit with real customer sentiment scores—make data-driven decisions without hiring an analyst.
🏪
Small Business Owners
Analyze Google Form feedback from customers without spending hours reading every response—identify what's actually hurting renewals.
📊
Consultants
Aggregate client stakeholder feedback and deliver quantified insights—replace "here are 50 quotes" with clear priority scores.
🎨
Agencies
Build client reports that combine qualitative feedback with quantitative scores—show measurable impact of your recommendations.
Frequently asked questions
Everything you need to know about analyzing feedback with Backsy.
What file formats can I upload?
Currently CSV files. Export from Google Forms, Typeform, Intercom, Zendesk, or any survey/support tool, and Backsy will automatically detect which columns contain feedback text.
How does the AI know which scores are accurate?
Every attribute score shows you the exact feedback quotes that influenced it—positive, negative, and neutral. Click any score to verify the AI's work and see the evidence. If something looks off, you can see exactly which feedback contributed.
How much does it cost?
Free tier includes $20 in credits (enough to analyze 100-200 feedback items depending on length). After that, buy credit bundles starting at $19.99 for 2,000 credits, or subscribe for monthly credits plus AI spam filtering.
Can I track changes over time?
Yes. Upload new feedback batches or collect via your feedback link, and Backsy tracks attribute trends with deltas—showing you which scores improved or declined and why.
Is this just ChatGPT with a UI?
No. Unlike pasting feedback into ChatGPT each time, Backsy maintains context between analyses, tracks attribute trends over time, suggests emerging themes automatically, and shows transparent evidence for every score. Plus, no prompt engineering required.
What if I have thousands of feedback items?
Backsy is currently optimized for batches of 100-500 items. For larger volumes, we recommend uploading in batches and analyzing over time. Enterprise-scale batching is on the roadmap.
Straightforward pricing
Pay only for the feedback you analyze. Start with 3 free credits, then buy credit packs as needed or subscribe for monthly credits plus AI spam filtering.
Free
$0
Try it out
- 3 free credits to start
- 1 credit = 1 feedback analyzed
- Buy credit packs anytime
- Unlimited credit balance
- AI spam filtering
Starter
$19.99
per month
- 2,000 credits/month
- 6,000 max credit balance
- AI spam filtering ✓
- Buy credit packs anytime
Growth
$49.99
per month
- 6,000 credits/month
- 18,000 max credit balance
- AI spam filtering ✓
- Buy credit packs anytime
Scale
$79.99
per month
- 10,000 credits/month
- 30,000 max credit balance
- AI spam filtering ✓
- Buy credit packs anytime
Credit packs available: 2,000 credits ($19.99) • 6,000 credits ($49.99) • 10,000 credits ($79.99) — Credits never expire.
Stop drowning in feedback. Start understanding it.
Upload your CSV and get attribute scores, emerging themes, and transparent evidence in minutes—not weeks of manual analysis.
3 free credits to start · No credit card required · Credits never expire
Learn how companies use Backsy to understand customers & take action
Short practical guides written for founders, PMs and UX teams — not academics.
BacksyJuly 221 / 3