voice of customer analysis tool
Voice of customer analysis for teams that need source-backed insight
Backsy.ai helps teams turn voice-of-customer input into practical insight. Customers can speak or type feedback, and teams can also upload existing comments from surveys, reviews, or support tools.
Who it is for
Backsy is useful for product teams, UX researchers, founders, local businesses, restaurants, hotels, retailers, consultants, agencies, and customer insight teams.
How Backsy works
- 1
Collect voice-of-customer comments in the customer's own words through a public feedback link or embedded widget.
- 2
Analyze feedback against the attributes that matter to the product, service, location, or customer experience.
- 3
Cite themes and scores with supporting customer quotes instead of relying on disconnected anecdotes.
Category labels
Common questions
What is voice of customer analysis in Backsy?
In Backsy, voice of customer analysis means collecting or importing customer comments, grouping repeated themes, scoring user-defined attributes, and reviewing the source quotes behind the analysis.
Does Backsy support spoken feedback?
Yes. Backsy supports voice feedback so customers can speak their thoughts instead of filling out a long survey form.
Can Backsy be used outside SaaS products?
Yes. Backsy can be used by restaurants, hotels, retailers, agencies, consultants, and other teams that need to understand customer comments.
Does Backsy verify third-party feedback sources?
No. Users are responsible for verifying third-party feedback, following applicable laws, and respecting third-party terms before using public feedback.